The Hottest New Concert Venue: Your Local Movie Theater

“I’ve been home alone in isolation for a year on Zoom,” said Ms. Green, who added that she has spent thousands of dollars lining up tickets for in-person concerts in the summer and fall. “I’m just so eager to get out.”

For now, she’ll have to get her concert fix in a movie theater.

Ms. Green and her boyfriend watched a taped Florida Georgia Line concert on a recent Saturday night on a movie screen in Los Angeles. Hundreds of thousands of fans showed up for the same concert, shown one night only, at movie screens across the country.

After more than a year of musicians putting on virtual tours and drive-in shows, the concert industry is tapping into multiplexes and local cinemas to draw fans back. Encore Live LLC, which brought sets by Metallica, Garth Brooks and Blake Shelton to drive-ins during the pandemic, has teamed up with Trafalgar Releasing to start also bringing one-time shows by Bon Jovi, Florida Georgia Line and other stars to more than 400 indoor theaters in the U.S. and more than 1,000 international locations.

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